Thursday, October 13, 2011

small groups :)

_OLD STYLE: 
             -greater contrast between thick and thin strokes.
             -the serifs on the ascenders are more wedge shaped 
             -diagonal stress (the thinnest parts of letters are at an angle rather than at the top and bottom)
             
EX: Bembo, Garamond, Centaur, Palatino, Century Oldstyle


_TRANSITIONAL

             -axis  of the thick-thin contrast is almost vertical or slopes very slightly to the left
             -base serifs are only a little or virtually not rounded  at the bottom
             -the vertical stance is almost always the case for the lowercase ) but not for the lowercase e.
             -lowercase e has a horizontal cross-bar
             -the top serifs of lowercase letters are roof-shaped


EX: Baskerville, Fournier, Caledonia, Times New Roman, Utopia.




_ Modern -




_ Slab Serif -




_ Sans Serif: grotesque - 



  • It was originally coined by William Thorowgood of Fann Street Foundry, the first person to produce a sans-serif type with lower case, in 1832
  • The name came from the Italian word 'grottesco', meaning 'belonging to the cave'
  •  There is some contrast in thickness of strokes. They have squareness of curve, and curling close-set jaws
  • The R usually has a curled leg and the G is spurred. The ends of the curved strokes are usually horizontal
  • Examples of grotesque fonts: Grotesque No. 6, Condensed Sans No. 7, Monotype Headline Bold, Franklin Gothic, Akzidez Grotesk





_ Sans Serif: geometric -




_ Sans Serif: humanist -

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