-greater contrast between thick and thin strokes.
-the serifs on the ascenders are more wedge shaped
-diagonal stress (the thinnest parts of letters are at an angle rather than at the top and bottom)
EX: Bembo, Garamond, Centaur, Palatino, Century Oldstyle
_TRANSITIONAL
-axis of the thick-thin contrast is almost vertical or slopes very slightly to the left
-base serifs are only a little or virtually not rounded at the bottom
-the vertical stance is almost always the case for the lowercase ) but not for the lowercase e.
-lowercase e has a horizontal cross-bar
-the top serifs of lowercase letters are roof-shaped
EX: Baskerville, Fournier, Caledonia, Times New Roman, Utopia.
_ Modern -
_ Slab Serif -
_ Sans Serif: grotesque -
- It was originally coined by William Thorowgood of Fann Street Foundry, the first person to produce a sans-serif type with lower case, in 1832
- The name came from the Italian word 'grottesco', meaning 'belonging to the cave'
- There is some contrast in thickness of strokes. They have squareness of curve, and curling close-set jaws
- The R usually has a curled leg and the G is spurred. The ends of the curved strokes are usually horizontal
- Examples of grotesque fonts: Grotesque No. 6, Condensed Sans No. 7, Monotype Headline Bold, Franklin Gothic, Akzidez Grotesk
_ Sans Serif: geometric -
_ Sans Serif: humanist -
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